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Typh-oo-along
Task Create stand-out for Typhoo’s partnership with Coronation Street’s 50th Anniversary
Strategy Engage consumers through an exciting, interactive viral campaign - simple enough to participate in, exciting enough to get the nation talking
The Big Idea Create the nation’s biggest ever ‘oo-along’ and incentivise consumers and celebrities to create their own video – of them ‘oo’ing the iconic Corrie theme tune. Videos, including one from ex Sporty Spice Melanie C, were uploaded to the bespoke microsite www.typhooalong.co.uk with prizes
of VIP trips to the
Coronation
Street studios and limited edition Corrie/Typhoo tea caddies!
Results 6.2m OTS, £75k PEV and ROI: 71:1 included 54 pieces of editorial. 3,500 unique visitors went to the oo-along microsite, with 20% of visitors spending over 5 minutes on the site (vs the average of 1-2 minutes)