A Mini Breakfast Adventure   |   October 2011

This month, our life+leisure team have been working on a pan-European campaign to launch Russell Hobbs’ link with the iconic Mini brand. This collection of breakfast appliances is ubiquitously marked with Mini’s signature stripes and subtle check pattern.

To bring the range to life, Cirkle commissioned Russ Swift, the world’s number one display driver to create a series of daring tricks driving a Mini, whilst also preparing breakfast! Visit www.youtube.com/watch?v=qsMh_Dhi4Ro to see Russ in action.

This activity is part of Cirkle’s broader remit for Russell Hobbs which includes a biannual European Trends Report to help inform the brand’s product development process.