One Look is Never Enough   |   October 2011

Cirkle came up with the idea to link with leading online fashion retailer, ASOS.com to promote the launch of the new Remington Stylist Collection. Because one look is never enough, the versatile Remington Stylist Multi-Style and Turbo Dryer creates a multitude of different hair looks so you can Flaunt It, Rock It, Shake It and Work It. To bring this to life, an online interactive hub on the ASOS site has been created using assets from a stunning photo shoot with a top model, session hair stylist and ASOS clothes stylist. The ‘one model, four looks’ proposition positions Remington as the experts in getting ready and showcases hair as being your best accessory this season.

With various traffic drivers supporting the activity, the partnership looks set to reach over a million on target trend-inspired consumers. See the looks for yourself at www.asos.com/remington