Cirkle Gets Breakfast TV Coverage Down to a Tea | October 2011
The Cirkle consumer team has been hard at work placing Typhoo Tea brand ambassador Ben Fogle as part of its campaign to encourage the nation to drink more tea. Prime time slots were secured on Lorraine and Sky Sunrise… perfect timing as the nation brewed its first cuppa of the day.
Ben maximised the interviews, which reached a global audience of 90m+, to win over the hearts of housewives. He admitted that despite being able to undertake some of the most jaw-dropping adventures, he finds it hard to juggle the everyday chores of fatherhood! Within minutes of leaving the sofas he had stirred up a few OOs among the ladies on Twitter.