Cross-Media Super Styling   |   November 2011

Cirkle’s body+soul team has come up with an impressive cross-media partnership combining IPC Digital, Look Magazine and MTV to support the new Remington Stylist Collection, all about creating different looks with just one hair tool.

Core to the campaign is a bespoke Remington Hub – see www.look.co.uk/stylist - with oodles of engaging content including videos, competitions and product info plus essential links to buy the product.

There is also a suitably stylish MTV on air advertorial, exclusively created backstage at Look photoshoots which has just been showcased on MTV and is currently in Look magazine.

Watch this space for the campaign results!