Influencing Male Groomers   |   November 2011

Cirkle’s body+soul team have been putting the finishing touches to the evaluation for the 2011 Men’s Health Cover Model Competition, sponsored by Remington.

The Cirkle girls have been feverishly working with this key men’s title for the past six months and have taken this already successful association – now in its second year – to new heights.

Highlights include 30 coverage hits, including online coverage of Remington’s unique and stylish Grooming MANual. A series of articles showcasing specific Remington grooming products led to those products becoming the most sold item on the Remington website each month. Bespoke emails and home page takeovers also helped drive traffic to the Remington Facebook page.

With a PEV worth nearly £300k, the campaign generated a ROI of 6:1 and showed what a fantastic vehicle it is for Remington – what we call ‘bullseye brand synergy’.