The Perfect Research...   |   December 2011

The body+soul team is as pleased as punch with the coverage achieved for its Remington client this week.

As part of its work launching the Touch Control Beard & Stubble Trimmer, the team commissioned research to uncover whether ‘the perfect man’ exists. The survey found that most of the 2,000 women questioned ranked their man as only 69% perfect. Common bugbears included leaving the toilet door open, watching too much sport or poor personal grooming. Other man failings included an inability to multi task, criticising their partner’s driving and failing to get on with her family.

Dream coverage has appeared in the Daily Mail (visit http://www.dailymail.co.uk/femail/article-2074147/Mr-Perfect-does-exist-Majority-men-deeply-flawed-women-rate-partners-just-69-cent.html?ito=feeds-newsxml to read the article in full), Daily Mirror, Daily Star, Daily Telegraph Online, This Morning (TV & online) and BBC Radio 5 Live – with much more to follow!