Targeting On-Trend Glamourisers   |   January 2012

Remington’s break-through partnership with the world’s biggest wardrobe, leading fashion retailer ASOS, has come to an end with a set of impressive results.

Cirkle developed the idea of linking with ASOS to target fashion conscious 16 to 34 year olds to help promote the launch of the new Remington Stylist Collection – a range of cutting-edge hair appliances to help achieve the latest styles. An interactive hub hosted on ASOS showcased Remington’s proposition ‘One Look is Never Enough’, including ‘how to’ videos for consumers wanting to achieve a specific look. The suitably stylish activity presented Remington as the experts in getting ready, a perfect fit with the brand’s overarching communications platform How the World Gets Ready.

The campaign proved hugely successful, generating nearly 20,000 unique visitors and an above average amount of time spent on the hub. There were a phenomenal 9,500+ entries – over a third above typical competition entry numbers - to win the Remington Stylist Collection and ASOS vouchers. With higher than average click through rates and triple the number of visitors viewing the ‘how to’ videos versus comparable activity on ASOS, the partnership clearly struck a chord with fashion conscious glamourisers, thereby creating real advocacy for the Remington brand. “Amazing results!!!” says Nikki McReynolds, Remington’s Marketing Director.