We recently unleashed the big kid inside with our interactive press launch event for Ferrero’s iconic Kinder Surprise brand at the wonderfully nostalgic and compelling V&A Museum of Childhood. Just one of the tactics in our integrated campaign to help them achieve +40% sales increase.
Our Deputy MD, Nick Woods, makes a guest appearance in the latest issue of our leading industry title, PR Week. His full page editorial calls for the PR industry to invest as much in original thinking, to harness creativity, every bit as much as investing in digital resources.
At the time when we’re experiencing a heatwave (32° today), it’s no surprise that leading deo brand Right Guard has been selling out. We’re sure the weather plays a part, but it’s no coincidence that our ‘Saving the Nation’s Clothes’ campaign for this iconic brand broke recently.
Continuing our strategic positioning of British Blackcurrants as the new superfruit powerhouse (purple is the new ‘green’ don’t you know), our teams have been busy unearthing a hangover cure that uses the nutritional goodness of blackcurrants for mornings-after-the-night-before.
The last few weeks have seen our consumer food & drink team, amongst other things, focussing on the 3 W’s – Werther’s, Work-outs and Wimbledon.