Simon is an award-winning consumer and business journalist who decided to expand his media mojo into the world of PR. Cutting his teeth in the media as a reporter on the Birmingham Evening Mail, Simon became the Press Association’s Consumer Affairs Correspondent before moving into B2B journalism. First as Marketing Editor, and then News Editor, for The Grocer - he regularly contributed to radio and television with high profile accreditation including The Money Programme, BBC’s News at Ten, ITV News and Radio 4’s flagship consumer programme You and Yours.

Simon has gained a reputation for creating headline-generating PR campaigns as well as being an industry-leading media trainer and award-winning crisis management expert. He has worked on a number of high profile trade, consumer and corporate brand accounts including Pernod Ricard UK's portfolio, Kerry Foods, GSK, PepsiCo and the British Soft Drinks Association.

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Cornish oysters, real ale, campervans, St Ives, any sport that involves chasing or hitting a ball, Charles Dickens, Villa Park – in any order!