One half of a twin, this self confessed mascara-&-true-crime-junkie's love for PR started when she wanted to do something that made good use of her eclectic skills across Maths (budgets), Law (strategy) and Art (creativity). Energetic and dynamic, Rikki’s PR passion lies in creating strategic and compelling campaigns to build consumer brands. Her 20+ years experience, which includes 12 years working with Wella, P&G (and being headhunted by one of its global ad. agencies along the way), Sassoon, ShockWaves and Remington, resulted in her founding Cirkle’s personal care, beauty and grooming client portfolio. Claims to fame include 85% pitch success rate (vs 33% industry average), winning multiple clients totalling multi million £ combined fee incomes.
Rikki has played a pivotal role in building the success that Cirkle enjoys today and she continues to outperform the norm for pace and creativity. Rikki sits on the Cirkle Board as well as on judging panels for PR Week and PRCA awards. Her remit includes spearheading Cirkle's best-in-class reputation as well as continuing to attract top talent. She's also the scribe behind the award entries that have culminated in over 50 wins and nominations for Cirkle. When not poolside with cocktail in hand, Rikki can be found jogging (preferably in the rain).