Award Winning Aunt Bessie’s Campaign

Award Winning Aunt Bessie’s Campaign


We’ve been recognised for the commercial impact that our campaigns achieve for our clients by scooping gold in the ‘B2B and Trade PR’ category at the PRCA DARE Awards.

Increasing awareness and distribution points for Aunt Bessie’s amongst convenience store retailers during the critical Christmas trading period, our integrated ‘Roast and Ramble’ campaign harnessed consumer insights as well as those from store owners in our ‘Retailer Inner Cirkle’ network.

With the roast dinner occasion often associated with family walks, our nationwide competition gave retailers the chance to win  a ‘Roast & Ramble’ for their local community.  Integrated activity included interactive media tours with the Bessie Bus serving roasts, cut-through advertising across strategic trade media, website homepage takeovers, social media and impactful POS – a winning formula that increased  volume sales of Aunt Bessie’s.