News
23.09.2019

Birds Eye ‘First Plates’

Birds Eye ‘First Plates’

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Bringing the Birds Eye ‘Eat in Full Colour’ campaign to life, we created ‘First Plates’ – an experiential pop-up dining experience exclusively for kids – encouraging them to try a rainbow of healthy veg-based meals.

As well as interactive sessions that hosted high profile media, influencers and their kiddies, this unique children-only dining experience, threw open its doors to consumers.   Bright, child-friendly and colourful dishes encouraged them to tuck into more greens, oranges and yellows, whilst the interactive play zone featured the Birds Eye Garden Pea ball pit! Watch this space for national news and online editorial.