Following our appointment nine months ago by soft drinks category leader, Britvic, to handle its B2B comms, we’re proud to have extended our ‘Influence in the Round’ remit by winning the highly competitive consumer PR pitch.

Our team will spearhead the six-figure consumer press office remit for the entire portfolio of Britvic’s iconic brands, including Robinsons, Fruit Shoot, Tango and J2O – as well as Pepsi, 7Up, Lipton and Gatorade from its exclusive partnership with PepsiCo. Leveraging occasions where soft drinks play a key role in consumers’ lives, our ‘always-on’ programme will drive stand-out and consumer engagement in this highly competitive sector and includes tailored news generation stories as well as SEO and social media channel strategies.