New client
26.07.2019

Dairy-Free Probiotic Win

Dairy-Free Probiotic Win

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We’re delighted to welcome our latest new client – Biomel, the UK’s leading dairy-free probiotic drink, as we help to continue its pioneering success story within one of the fastest growing categories in the UK.

Following a competitive pitch, the integrated, six figure remit across consumer, digital and trade comms will see our teams build consumer brand equity, educate on product benefits and drive distribution within key trade channels.

Biomel has identified a gap in the market at the intersection of two of the fastest growing and most important consumer trends, gut health and dairy-free.   Our MD, Ruth Kieran, comments “Biomel is a truly innovative product and we’ve been really inspired by the teams’ entrepreneurial flair and ambition.  We’re very much looking forward to helping them reach even more consumers with their message about the very real benefits of gut health.”