New client

Dreams Appoints Cirkle

Dreams Appoints Cirkle


High-street bed business Dreams has hired Cirkle on a retained basis to handle its consumer PR.

The Dreams account will be led by Kate Gibson, Cirkle’s managing partner for consumer brands.

As part of the brief, , the agency will devise strategic comms, operate a creative newsroom – which will include social – and support various brand tie-ups and sponsorships.

Cirkle impressed the bedroom furniture, mattress and bedding company with its “strategic ability and extensive experience” in creating “culturally relevant and impactful stories that build brand fame”, said Kelly Davis, head of marketing communications at Dreams.

The company has over 200 stores in the UK and sells about 190,000 beds a year, all of which are manufactured in the UK.