Part of our ongoing campaign to continue to drive reappraisal for male grooming brand, Just for Men, and to attract  a younger male demographic – our Partnerships Division negotiated headline sponsorship rights and amplification for the brand at the Gentleman’s Grooming Show last weekend.

The premier male grooming expo, held at the Truman Brewery in (home-of-the-beard) Shoreditch, was conceived to inspire the modern day gent.  Ensuring Just for Men remains culturally relevant, we achieved high share of voice pre, during and after the event through ‘In Association With’ status, bespoke newsletters, product sampling, assets/content from the show for roll-out across earned and owned social channels, live interactive beard & tache grey coverage and grooming demos from leading  influencer and Barber, Carlie Firth – as well as inviting top online influencers to attend for a VIP experience.