Insights

We have compiled a set of useful content to help you along your way.
Ex-Trade Journalist Duo Join

Ex-Trade Journalist Duo Join

Cirkle has hired two former trade journalists in senior roles focused on content in the growing trade division. Steven Lambert, Cirkle’s new editorial manager, has nine years experience at b2b titles including Retail Newsagent and Asian Trader. In his new role,...

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AkzoNobel Appoints Cirkle

AkzoNobel Appoints Cirkle

Paint and coatings company AkzoNobel’s has brought in Cirkle to provide PR and social media comms across all its UK brands after a competitive pitch process. Cirkle will deliver large-scale consumer activations to support key brand initiatives as well as proactive and...

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Heineken Hires Cirkle

Heineken Hires Cirkle

Heineken has appointed Cirkle for its trade PR account. It follows a competitive pitch involving a number of agencies and sees Cirkle added to the Heineken roster. Ruth Kieran, CEO at Cirkle, said: “We are thrilled to join Heineken UK’s roster of agencies to deliver...

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The Wine Society

The Wine Society

Cirkle is tasked with driving awareness of The Wine Society’s unique business model which puts its members before profit to deliver fairer prices and exceptional wine quality. The agency’s work aims to grow The Society’s membership by communicating its multi...

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The State Of Influencer Marketing

The State Of Influencer Marketing

For the last few years influencer marketing has been many things for many brands and agencies – a buzz word, a dirty word, an overused word. All too frequently influencer marketing is thrown around to bolster campaign metrics and increase visibility. It isn’t that...

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Biggest Trends Impacting Beauty Industry

Biggest Trends Impacting Beauty Industry

In September, I had the pleasure of listening to some of the beauty industry’s most experienced marketing professionals and experts discussing the movements and trends shaping the beauty landscape. First up, was The British Beauty Council’s fantastic British Beauty...

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Backtracking Means Bad Business

Backtracking Means Bad Business

There aren’t many times when it’s ‘ok’ to talk about adult-content, particularly in a work or professional context. It is rarely a polite water-cooler conversation starter. But the recent news involving Onlyfans has got everyone talking, and it provides an interesting...

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Why Building Your Business Brand Matters More Than Ever

Why Building Your Business Brand Matters More Than Ever

But, what is Brand Building? You might have a product you sell, or a service with a beautiful logo, stunning packaging, website and pithy tagline, but that isn’t your brand, your brand is the consumer perception of what you offer. It’s often not what you think it is,...

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How The High And Mighty Have Further To Fall

How The High And Mighty Have Further To Fall

It felt appropriate to sleep on the BrewDog debacle before writing any thoughts on it. Give the initial dust chance to settle. See what comes out from both sides. Yesterday was somewhat of a whirlwind for one of the golden brands of our time. It claims to be the UK’s...

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ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

ADAPTING TO SURVIVE: RETAIL PR IN THE POST-COVID WORLD

Being adaptable, embracing change and finding new ways to get closer to your shoppers – both physically and virtually – is essential to successful retail comms during a year when we’re getting back on track. Those retail brands that are able to connect with shoppers...

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