Our Partnerships division has been shortlisted for ‘Best Use of PR in a Sponsorship Campaign’ at the UK Sponsorship Awards as one of only three to make it to the shortlist.
We amplified challenger grooming brand, Just for Men’s sponsorship of the NFL London Games, bringing the partnership to life beyond mere badging and activation rights. Our reappraisal campaign drove relevance, attracting a younger audience and included influencer and immersive experiential activity. Generating high share of voice and brand engagement beyond traditional grooming and lifestyle editorial pages, activity included live Barber Boxes – a first at Wembley. We also transformed Nomad Barbers in Shoreditch into a Grooming & Gaming venue enabling fans to watch the game live from the salon, whilst our ‘Hall of Fame’ social media activity invited fans to nominate Legends in their life.
We’re keeping it crossed for the Awards event on 26th March.