We’re pleased to announce the launch of our new, specialist Partnerships Division focusing on sponsorship & event amplification, talent & influencer collaborations and purpose-led CSR initiatives.
The division will be led by our seasoned Director, Sian Kilgour, who becomes Head of Partnerships. Our sponsorship offering will focus on sport and music, covering all aspects of the journey – from strategic sector and intellectual properties mapping, talent negotiation, creative activation and PR amplification – to optimise partnerships amongst target stakeholders and fans. The new division will also offer a 360° creative workshop service for brands and rights holders, to deliver amplification ideas beyond those included in a standard activation contract.
Sian comments: “Having previously worked with Budweiser, Virgin, Michelob ULTRA and Pernod Ricard on the amplification of high profile partnerships including the FIFA World Cup, NFL London Games and Glastonbury music festival, I know how the right collaboration and amplification can deliver robust results and ROI. Strategic and authentic partnerships and collaborations present a wealth of opportunities to build brands, adding layers of human depth to their marketing campaigns. All too often, sponsorship and talent deals are struck for the wrong reasons and without considering how to go beyond the standard activation rights.”
Our new division represents a growing opportunity for brands and one that is already delivering tangible business results for a number of our clients. With the experience and talent already in our business, we simply wanted to formalise this service offer and look forward to supporting other brands in bringing these partnerships to life.”