News
28.11.2018

Parenting Diversity

Parenting Diversity

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To reinforce Oilatum as the authority in Eczema care and management, our influencer campaign championed diversity of parenting during National Eczema Week.

Targeting parents with babies 0-4 years old and heroing Oilatum Junior Cream, the campaign galvanised leading online parenting and skincare influencers from our exclusive ‘Influencer Inner Cirkle community’. Tasked with sharing their Eczema-busting hacks, the #OilatumComfortProtectors co-created and shared tips and advice through bespoke films to their followers and fans across their social media channels.  Influencer activity was also supported with a partnership with online parenting bible Gurgle.com.