Premier Foods

Employer Brand

Our 18 month profiling programme included top drawer speaker platforms – including Festival of Marketing, a continual stream of front-foot opinion on the industry news agenda and a high profile Awards & Accreditation credentialing programme for both its brands and top marketing talent.

42%

PIECES OF MEDIA COVERAGE ACHIEVED (TO DATE) VS KPI OF 29+

248.3M

TOTAL MEDIA REACH

17%

PIECES OF BROADCAST COVERAGE ACHIEVED INCLUDING 3 X NATIONAL RADIO & 1 X TV

Inspired Leaders

Results included Premier Foods’ Head of Marketing being named in Marketing Week’s ‘Vision 100’ Marketers; Campaign’s ‘Power 100’;

Selected as one of 15 from 150 to become a Fellow of the prestigious Marketing Society

More Corporate Case Studies

Find out more and enquire about our corporate PR services here.

Premier Foods – Building Employer Brand

Showcasing just what makes Premier Foods such an attractive employer and great place to work

MARS PETCARE – State of the Pet Nation report

Widespread editorial news coverage was supported by a series of high-profile interviews.

MARS PETCARE – PARTNERS FOR LIFE

Mental health in the LGBT community is suffering, exacerbated by the lockdowns and isolation that the pandemic has brought to our lives…

If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.

London
Holborn Gate, 26 Southampton Buildings,
London WC2A 1AN

+44 (0)203 151 4362
info@cirkle.com

Let's Talk!

Marlow
Spaces, Jubilee House
Globe Park, SL7 1EY

+44 (0)1494 731 750
info@cirkle.com

Privacy Policy © Cirkle 2023

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In today's competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?

Section 1: What is Public Relations?

Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.

One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company's visibility and credibility.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

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London
66 Old Compton St
London W1D 4UH

+44 (0)203 151 4362
info@cirkle.com

Let’s Talk!

Marlow
Spaces, Jubilee House
Globe Park, SL7 1EY

+44 (0)1494 731 750
info@cirkle.com

Privacy Policy © Cirkle 2022