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05.08.2019

TV: The Holy Grail

TV: The Holy Grail

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Our teams pulled off some coups by getting iconic brands, Birds Eye and Mr Kipling featured on prime time TV with powerful editorial coverage.

Establishing Birds Eye as THE authority and leader for growing and harvesting peas, we organised for the BBC to film live from its pea harvest, resulting in three live interviews on the largest UK morning TV programme – BBC Breakfast. Reaching 1.5 million viewers, the editorial reinforced the brand’s provenance, that it sells 35m packs per year and also created discussion around the benefits of eating more homegrown produce.

Meanwhile over on ITV‘s This Morning, we secured editorial for Birds Eye’s innovative Fish Finger Lasagne recipe and also put Mr Kipling’s Cherry Bakewells well and truly in the spotlight with 60 minutes dedicated to the production, history and popularity of these iconic tarts on BBC 2’s ‘Inside the Factory’ with Gregg Wallace.