Two World Firsts

Two World Firsts


We recently launched two world-first expressions for Irish Whiskey brand ‘Method and Madness’ to media and social media influencers at London’s Carousel bar.

Our exclusive tasting saw the unveiling of ‘Single Pot Still Irish Whiskey’ finished in an uncommon cask made from Virgin Hungarian Oak, as well as a 28 year old ‘Ruby Port Pipe Single Cask Single Pot’ Irish Whiskey (rrp £1,665).

Master Distillers brought the Method and Madness philosophy to life to guests who included expert whisky and lifestyle bloggers and media – FT How To Spend It, The Daily Telegraph, Maketh The Man and The ArcadiaExplaining how the brand pushes the boundaries of Irish Whiskey through innovative releases that harness the creativity and fresh thinking of its masters and apprentices, tasting notes (treacle toffee, toasted coconut, campfire ashes, fleshy mango and green banana) were championed throughout the luxurious evening.