News
07.10.2019

Urban Fresh Foods Win

Urban Fresh Foods Win

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We’re proud to have been appointed by leading fruit snack company – Urban Fresh Foods, to support its BEAR and Urban Fruit portfolios.

We will continue to raise brand profiles and drive consumer engagement in the highly competitive healthy snacking sector, amongst a range of target audiences including families and kids.  At a time when healthy eating continues to dominate the lifestyle agenda, our integrated remit encompasses trade, crisis & issues, consumer, digital and experiential – with campaigns that will drive brand equity, educate on the innovative health & nutritional product benefits, and increase distribution within key trade channels.

Our MD comments: “BEAR was a game-changer when it burst onto the snacking scene in 2009, and has led the way ever since. With 19 million snacking opportunities a year in the UK, there’s a huge opportunity for continued growth – both for the BEAR and Urban Fruit portfolios.  We can’t wait to help the business reach even more consumers in its mission to provide healthier and more convenient ways to snack.”

Jo Agnew, Marketing Director, Urban Fresh Foods said: “Cirkle has a long and proven track record for driving sales and encouraging brand advocacy. The team’s experience and passion for our portfolio made them the clear communications partner for us. We have ambitious plans for the BEAR and Urban Fruit portfolio, and know that Cirkle can seamlessly provide us with the integrated support across the trade, consumer, digital and experiential channels that we need.”

The account will be led by our Head of Corporate Reputation Annemarie Penderis.