We leveraged Absolut Vodka’s ‘taste’ credentials whilst amplifying the ‘Revivalist’ trend of ‘re-imagining classic cocktails’.
Absolut had always championed 12 classic vodka cocktails and through our ‘show not tell’ strategy, we challenged the UK’s leading bartenders to create the elusive #13thClassic cocktail of the future. Inspiring experimentation and storytelling, competition entrants uploaded films to Absolut’s Facebook page, culminating in the brand hosting a live mixologist awards event, seeded on Periscope. Results smashed competition entry KPIs by nearly 50%.
Secured new Club and Bar listings
You Tube views
Increase in brand advocacy