We leveraged Absolut Vodka’s ‘taste’ credentials whilst amplifying the ‘Revivalist’ trend of ‘re-imagining classic cocktails’.

Absolut had always championed 12 classic vodka cocktails and through our ‘show not tell’ strategy, we challenged the UK’s leading bartenders to create the elusive #13thClassic cocktail of the future.  Inspiring experimentation and storytelling, competition entrants uploaded films to Absolut’s Facebook page, culminating in the brand hosting a live mixologist awards event,  seeded on Periscope.   Results smashed competition entry KPIs by nearly 50%.


Secured new Club and Bar listings


You Tube views


Increase in brand advocacy