Aldi

Following the summer’s Colin (M&S) vs Cuthbert (Aldi) ‘Caterpillargate’ in the build up to Christmas a second dispute was emerging, this time over their respective “similar” seasonal gin offerings.

In the spirit of Christmas, we offered a mistletoe ‘Olive Branch’ of peace from Aldi to supermarket Marks and Spencer. Unveiling a 10ft mistletoe structure with an invitation to ‘kiss and make up’ between the neighbouring Aldi and M&S stores, in Skegness.

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Helping Aldi sales increased by 0.4 per cent against the same period last year, with Kantar research showing it was the “only major supermarket” to increase its sales for the month (YOY)