Aquafresh

Born from the insights that kids’ ‘brush time’ is notoriously difficult for ‘nagging’ parents, our strategy was to make brush time ‘fun’!

We created the ‘Aquafresh Inventors Academy’ – an integrated campaign that had a nationwide competition at its heart.  Calling for kids to design innovative tooth brushing inventions, activity included a bespoke microsite; online influencer outreach and engagement, video content; paid media; online traffic drivers; a schools’ partnership with ‘Primary Times’, inclusion school lesson plans and tags in cinema ads.  

Results included TV, radio and national consumer editorial and 100% positive sentiment for the brand.

60

Pieces of editorial

30k

Unique microsite views

300

School lesson plan downloads