Born from the insights that kids’ ‘brush time’ is notoriously difficult for ‘nagging’ parents, our strategy was to make brush time ‘fun’!
We created the ‘Aquafresh Inventors Academy’ – an integrated campaign that had a nationwide competition at its heart. Calling for kids to design innovative tooth brushing inventions, activity included a bespoke microsite; online influencer outreach and engagement, video content; paid media; online traffic drivers; a schools’ partnership with ‘Primary Times’, inclusion school lesson plans and tags in cinema ads.
Results included TV, radio and national consumer editorial and 100% positive sentiment for the brand.
Pieces of editorial
Unique microsite views
School lesson plan downloads