Caffè Nero

Our ‘show not tell’ strategy demonstrated Caffè Nero’s premium credentials and how it was transforming high street food.  Our multi-layered campaign made noise across media and social, with the first in-store catwalk show to launch the brand’s new Deli menu.

We created a partnership with celebrity fashion stylist, Gayle Rinkoff, which saw models sporting stylish, food-inspired Autumn/Winter catwalk looks to bring the new artisanal food menu to life.  Strategically launched in the run up to London Fashion Week, the lifestyle-driven event ensured image-rich social media content to make Caffè Nero even more relevant to a younger audience.

 

The consumer PR campaign was supported with innovative npd launches including  Espresso & Tonic, Coffee Cured Bacon and ‘Build Your Own Festive Latte’, as well as traffic-driving activity to the brand’s (now famous) loyalty App – known to be one of the most generous on the high street!

 

Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Corsodyl & Walkers.

200+

Pieces of Editorial/Social Coverage

175m

Reach

23k

App Downloads