Our ‘show not tell’ strategy demonstrated Caffè Nero’s premium credentials and how it was transforming high street food. Our multi-layered campaign made noise across media and social, with the first in-store catwalk show to launch the brand’s new Deli menu.
We created a partnership with celebrity fashion stylist, Gayle Rinkoff, which saw models sporting stylish, food-inspired Autumn/Winter catwalk looks to bring the new artisanal food menu to life. Strategically launched in the run up to London Fashion Week, the lifestyle-driven event ensured image-rich social media content to make Caffè Nero even more relevant to a younger audience.
The consumer PR campaign was supported with innovative npd launches including Espresso & Tonic, Coffee Cured Bacon and ‘Build Your Own Festive Latte’, as well as traffic-driving activity to the brand’s (now famous) loyalty App – known to be one of the most generous on the high street!
Pieces of Editorial/Social Coverage