Captain Charlotte

The 24-year-old appeared on thousands of packs of Birds Eye Fish Fingers across the UK. Landing a wave of coverage in the process.


The impressive Charlotte was selected from over 500 competition entrants to replace the famous brand icon.


Impressing judges in a nationwide competition to find a real frozen food hero. Those using their freezer in clever ways to trim money off their weekly food budget, and save on food waste.

The campaign has so far docked a whopping: 


350m+ reach, from 70+ pieces of coverage

Including: The Daily Mail Online, Daily Mirror, The Sun, Daily Express, Daily Star, LadBible, The Grocer…


Explore our Consumer PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Flora Plant, Morrisons & Doritos.