Each influencer, including our macro influencer Billie Faiers, was tasked to create content to drive awareness of Toffifee and showcase that the chocolate treat has something for everyone. A crunchy hazelnut in a delicious caramel cup, smooth hazelnut spread and a drop of rich chocolate. The campaign also aimed to demonstrate that the brand is the perfect treat. A treat for all the family to enjoy together during the ultimate big night in.

To drive further engagement with our macro influencer, we ran a competition on social media for one of her followers to win the ‘Ultimate Big Night In’ with Toffifee. Including product and an extraordinary tepee sleepover experience from Wigwamz & Jimjamz.

The influencer PR campaign achieved a total reach of 2.3m, an average engagement rate of 2.4%. With 45 pieces of influencer content across Instagram and Facebook. This included an outstanding number of positive comments about the brand on the influencers content from the general public.