Each influencer, including our macro influencer Billie Faiers, was tasked to create content to drive awareness of Toffifee and showcase that the chocolate treat has something for everyone. A crunchy hazelnut in a delicious caramel cup, smooth hazelnut spread and a drop of rich chocolate. The campaign also aimed to demonstrate that the brand is the perfect treat. A treat for all the family to enjoy together during the ultimate big night in.

To drive further engagement with our macro influencer, we ran a competition on social media for one of her followers to win the ‘Ultimate Big Night In’ with Toffifee. Including product and an extraordinary tepee sleepover experience from Wigwamz & Jimjamz.

The influencer PR campaign achieved a total reach of 2.3m, an average engagement rate of 2.4%. With 45 pieces of influencer content across Instagram and Facebook. This included an outstanding number of positive comments about the brand on the influencers content from the general public.


Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Mr Kipling, GSK, & Kinder.