Corsodyl’s TV ad focussed on tooth loss through gum disease and our strategy was to immerse the media in the concept. 

We pulled off a first in the oral care category with an interactive media publishing house that had virtual reality at its heart.   Mirroring the emotional angst of tooth loss, our 3D virtual reality film simulated the shock of losing a tooth.  Journalists experienced it through bespoke VR headsets and we filmed their reactions to push out across social media channels.


Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Premier Foods, Energizer, & Pernod Ricard.


Positive editorial message


Target message inclusion

To drive internal engagement, we replicated for staff at Corsodyl’s parent company, GSK.

Results included blanket editorial coverage across print & online pharmacy and retail trade media with high share of voice editorial.

"Cirkle took an unglamorous sector and conveyed a serious news angle in a game-changing way across the pharmacy channel – this is best-in-class trade communications."

- Laura Webster, External Communications Manager, GSK Consumer Healthcare