Corsodyl’s TV ad focussed on tooth loss through gum disease and our strategy was to immerse the media in the concept.
We pulled off a first in the oral care category with an interactive media publishing house that had virtual reality at its heart. Mirroring the emotional angst of tooth loss, our 3D virtual reality film simulated the shock of losing a tooth. Journalists experienced it through bespoke VR headsets and we filmed their reactions to push out across social media channels.
Positive editorial message
Target message inclusion
To drive internal engagement, we replicated for staff at Corsodyl’s parent company, GSK.
Results included blanket editorial coverage across print & online pharmacy and retail trade media with high share of voice editorial.