Doritos/Taco Bell

 

Our surprise & delight strategy created social noise and headline-grabbing broadcast, print and online news in the lead up to, and during, National Taco Day where limited edition Tacos Locos were being given away free.

A pre-seeding influencer and media launch rushed ‘hot drops’ to publishing houses and eye-catching social content was supported with paid amplification for acutely targeted awareness.

Our exclusive experiential event at Taco Bell’s flagship outlet invited the most relevant influencers to immerse themselves in the brand to co-create film content, pushed out on their social channels.

176m

Consumers Reached

100%

Positive Messages

High

In-store Footfall

100+

Editorial/Posts