Doritos/Taco Bell


Our surprise & delight strategy created social noise and headline-grabbing broadcast, print and online news in the lead up to, and during, National Taco Day where limited edition Tacos Locos were being given away free.

A pre-seeding influencer and media launch rushed ‘hot drops’ to publishing houses and eye-catching social content was supported with paid amplification for acutely targeted awareness.

Our exclusive experiential event at Taco Bell’s flagship outlet invited the most relevant influencers to immerse themselves in the brand to co-create film content, pushed out on their social channels.


Explore our Influencer PR services, or read through our other iconic influencer PR campaigns with the UK’s biggest brands such as Tic Tac, Urban PR, & Flora Plant.


Consumers Reached


Positive Messages


In-store Footfall