71% of the LGBT community own a pet – a higher proportion than any other group.


Mental health in the LGBT community is suffering, exacerbated by the lockdowns and isolation that the pandemic has brought to our lives…


52% of LGBT people experienced depression in the last year – 42% said they felt at some point that life wasn’t worth living.

Dreamies (Mars Petcare), aligned with the LGBT Foundation, to assist this pet loving community, offering somewhere to turn for those battling mental health challenges, and to showcase how pets can help to improve overall mental health.

300% uplift in social engagement when the partnership went live


46% uplift in calls to the LGBT Foundation helpline, helping more than 350 additional individuals’


Over 3.6million in reach from the BTL campaign elements alone