To create influencer and consumer engagement for Breathe Right, we devised and launched the ‘Breathe Right Snore Index’ – a snapshot of the UK’s snoring habits that put the brand at the centre of the news agenda during ‘National Snore Week’.
Campaign collateral included an interactive ‘Snore Wars’ infographic and ‘Snory Book’ of crowd sourced ‘Snories’, compiled by online influencers that we recruited aka our ‘snore reporters’.
Results included multiple social media blog posts, shares, retweets and likes, editorial in broadsheets and red tops and the brand received its highest sales, and traffic for the year on Amazon.
Highest number of page visits for the brand on Amazon
Highest market share of nasal remedies market