GSK: Night Nurse

We hijacked the cold & flu season by creating a strategic partnership with online personalised card maker, Thortful. Using humour, we co-created a limited edition collection of Night Nurse ‘get well soon’ cards (including money-off vouchers for Day and Night Nurse products).

 

 

The perfect pick-me-up to send to friends and family when cold and flu strikes, the campaign generated national news headlines and social media coverage supported with findings from our Night Nurse poll that saw consumers calling for those with sniffles to be banned for public transport!

Our team brought the initiative to life, showcasing it at  GSK Village to thousands of its HQ staff, driving internal engagement and cementing it as a best-in-class campaign that gave the brand lifestyle credentials.