HiPP Organic

We unlocked the power of our online community of influencers, putting the UK’s most influential parenting bloggers at the heart of our multi layered campaign. 

Our year-long ‘Wean Team’ blogger programme provided mummy bloggers with monthly content for social sharing; our social listening found 2am to be the most active times for new mums on social media so we created the #HiPP2amClub (rolling out engaging content at 2am to join the conversation); our ‘Moments that Matter’ activity saw bloggers share their babies’ ‘firsts’ milestones across social, culminating in a ‘tots graduation’ ceremony. Campaign was 5 times awards finalists including PRCA Digital and SABRE Awards.

 

Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Tic Tac, Caffe Nero, & Mars Petcare.

10m

Mums reached

550

Pieces of editorial achieved in one year

100%

Positive message sentiment