Our integrated campaign spanned trade, marketing, consumer and social media to bring the NFL title sponsorship to life amongst target consumers and influencers.
Activity included a branded Executive VIP Box at the game (transformed into a Barbers Shop); media partnerships (Metro & Shortlist) to win exclusive NFL tickets; live screenings at Nomad Barbers; ‘Who is the Legend In Your Life’ Hall of Fame competition across the brand’s Facebook site and Bloggers invited to ‘Tackle the Greys’ at Wavemaker’s Tackle Bag experiential. Results included positive product reviews, shareworthy social content (Twitter, Instagram, You Tube) and editorial in men’s media and national newspapers.
Pieces of editorial coverage
Opportunities to see