
Taking the grooming brand from ‘Dad’ to ‘Lad’, our ongoing ‘Mantime’ reappraisal campaign drove relevance and elevated the brand’s personality amongst influencers and consumers.
Campaign included ‘Mantenance’ Reports and a series of credible partnerships with Brick Lane Barbers ‘Jack the Clipper’ – harnessing their advocacy to create authentic film and photo assets – pushed out across social. Media partnerships included Absolute Radio and Shortlist which saw influencers and consumers embark on a series of ‘Manscursions’ as well as interactive ‘Barber Boxes’ at the brand’s inaugural NFL sponsorship.
"Results included blanket national newspaper coverage, positive sentiment and advocacy across Twitter."
+340%
Uplift in Twitter followers
£2k
Cost per 1,000 consumers reached (versus £6k industry average)
Global
Client planning global roll out of our comms platform
9%
Social media engagement rates, versus 2% industry average