Taking the grooming brand from ‘Dad’ to ‘Lad’, our ongoing ‘Mantime’ reappraisal campaign drove relevance and elevated the brand’s personality amongst influencers and consumers.

Campaign included ‘Mantenance’ Reports and a series of credible partnerships with Brick Lane Barbers ‘Jack the Clipper’ – harnessing their advocacy to create authentic film and photo assets – pushed out across social. Media partnerships included Absolute Radio and Shortlist which saw influencers and consumers embark on a series of ‘Manscursions’ as well as interactive ‘Barber Boxes’ at the brand’s inaugural NFL sponsorship.