To continue to position Premier Foods as the leading food supplier to the education sector, we launched the ‘McDougalls Young Baking Team of the Year’ competition. 

Now in its 4th year, the integrated campaign runs across the foodservice education trade press as well as targeted consumer media.  Engaging schools across the country, excited pupils from different schools compete against each other in a sweet & savoury bake-off at highprofile industry event, LACA.  Receiving hundreds of entries each year, the popular competition also generates video for social media content, generating impacts, impressions and sharing across social channels.  


Increase on campaign KPIs


Twitter impressions


Twitter impression increase on previous months