Central to our strategy was getting the premium whisky brands seen, tasted and talked about by the right people, in the right places.
Multi layered VIP tasting notes campaigns had influencers at their heart. Activity included: Google Hangout virtual tastings, Burns Night bespoke poetry experiential; ‘Fathers Day Fund’ Blogger partnerships, £50k Winchester Collection whisky & food pairings launch; ‘Breaking The Code’ WWW2-inspired immersive influencer launch for The Glenlivet Code, challenging whisky aficionados to ‘de-code’ the flavours.
Results included multiple editorial and influential Blogger endorsements across high end/luxury media – Tatler, Conde Nast Traveller, Coach, London Economic, Ape to Gentleman, Esquire, Daily Telegraph, Wallpaper and 10 minute feature on BBC’s The One Show.
Gold tier editorial coverage
The amount our results exceeded campaign KPIs by