Pernod Ricard UK

Harnessing the power of social media for responsible drinking.

Harnessing the power of social media for responsible drinking.

We created a CSR campaign that amplified the insight of the ‘Designated Driver’ during the festive season. Our integrated activity included a partnership with leading pub, club & bar trade title The Morning Advertiser in a social media-led campaign with #drinksafe at its heart. 

 

We created a downloadable ‘Christmas Social Media Guide’ and content/assets for publicans to help them promote safe drinking to their customers across their Twitter & Instagram channels. Results included multiple e-shot opens, downloads and social media shares.

6k

Publicans saw the campaign

30%

e-shot open rate

30k

Social media impressions