Pets at Home

A tough job (not) given our passion for pets (our team collectively own 40 furry friends).

 

Creating a sustained calendar of news hooks to engage media and influencers at key seasonal times, our consumer campaign comprised targeted e-shots, lookbooks, gift guides, sample management, radio drops and news gen., as well as unlocking our Media Insights Bible to target them with the most relevant pet  products/advice.

Our team generated headline-hitting coverage around multiple initiatives …

 

… from ‘My Pet Pals’ in-store workshops to teach kids to care for their pets and Cat & Dog ‘Calming Vests’ for Bonfire Night … to Pooch Poppy accessories for  ‘Bark of Respect’ partnership with the Royal British Legion, and Doggy ‘Cooling Jackets’ to take the heat off during the Heatwave.

Results included a mountain of targeted print & online editorial across national newspapers & women’s interest magazines and social media content/shares.

 

Further cut-through was achieved through broadcast coverage including Magic FM’s Ronan Keating, ITV’s This Morning and Lorraine – helping drive positive reputation for Pets at Home and its continued dominance of the £4.5bn pet care market.

600+

Pieces of Editorial/Social

100%

Positive Messaging

'000's

Of Happy Pet Owners