Premier Foods

Our strategic starting point was to dial up Premier Foods’ iconic brand status and reinforce its senior talent as inspirational leaders.

Our strategic starting point was to dial up Premier Foods’ iconic brand status and reinforce its senior talent as inspirational leaders.

Our 18 month profiling programme included top drawer speaker platforms – including Festival of Marketing, a continual stream of front-foot opinion on the industry news agenda and a high profile Awards & Accreditation credentialing programmefor both its brands and top marketing talent.

 

Results included Premier Foods’ Head of Marketing being named in Marketing Week’s ‘Vision 100’ Marketers; Campaign’s ‘Power 100’;  being selected as one of 15 from 150 to become a Fellow of the prestigious Marketing Society, as well as approved membership to WACL (Women in Advertising and Communications, London), an exclusive network comprising the industry’s most senior female leaders.