To drive ‘fame and engagement’ for Tic Tac and to amplify its ‘Open Up’ TV campaign, we created the bespoke ‘Tic Tac Open House’.
An experiential pop-up in Covent Garden, it was opened by Love Island’s Camilla Thurlow with launch night attended by media and Bloggers – followed by the public for two days. Tic Tac fans got to create bespoke Tic Tac flavour packs carrying on-pack personalised messages, Tic Tac flavour inspired cocktails and were encouraged to ‘Shake their Tic Tacs’ in the GIF booth for social content. The activation was featured in broadcast, print and online including Capital FM, Kiss FM, Radio X, OK!, The Sun, Express and Shortlist.
Consumer and influencer visits to Open Up
Tic Tacs products sampled
Increase in ‘brand love’ for Tic Tac