Tic Tac

To drive ‘fame and engagement’ for Tic Tac and to amplify its ‘Open Up’ TV campaign, we created the bespoke ‘Tic Tac Open House’.

An experiential pop-up in Covent Garden, it was opened by Love Island’s Camilla Thurlow with launch night attended by media and Bloggers – followed by the public for two days.  Tic Tac fans got to create bespoke Tic Tac flavour packs carrying on-pack personalised messages, Tic Tac flavour inspired cocktails and were encouraged to ‘Shake their Tic Tacs’ in the GIF booth for social content.  The activation was featured in broadcast, print and online including Capital FM, Kiss FM, Radio X, OK!, The Sun, Express and Shortlist.

 

Explore our PR Services, or read through our other iconic PR campaigns with the UK’s biggest brands such as Just for Men, Flora Plant, & Birds Eye.

2.5k

Consumer and influencer visits to Open Up

15k

Tic Tacs products sampled

+26%

Increase in ‘brand love’ for Tic Tac