5 ways comms has changed for the better over the past 12 months

Mar 26, 2021 | Blog

By:

Cirkle Team

It is worth taking a moment to reflect on some of the changes that have come out of our year of Covid lockdown. A newfound appreciation for human contact, a greater sense of community, appreciation for our key workers and a reconnection with simple pleasures, and reflecting on how these have impacted creative comms and the way we interact with people.

Consumer preferences have evolved – partially due to circumstance – but also due to an enhanced awareness of the world in which we live and a more acute understanding of being ‘sold’ to across all channels and mediums as a result of more screen time. Given our role as communicators is to reflect and adapt to the world around us, I think these changes have positively impacted the world of Public Relations and Communications and are here to stay for the long-term.

Purpose is now purposeful

Consumers are demanding more of brands. Words need to translate into action or brands will be held to account. The functional CSR component of campaigns that were often just box ticking efforts are now front and centre because what matters most to people is saying and doing things that make a tangible difference. Purpose needs to be authentic to who you are as a brand and what you offer to the world, championing the expertise and ability brands have for good is paramount to fostering credibility.

People First

Businesses have been forced to re-evaluate their relationship with their own people and are now placing internal communications and employee engagement at the heart of their communication strategies. Research has shown that consumers are recognising and rewarding companies that treat their workers with respect.

Partnerships for the better

Throughout the pandemic consumers’ sense of place has been heightened and there has been a deliberate shift to actively seek out local products and support local communities. We have learnt that there is strength in collaboration. Brands must do the same. Partnerships that pivot to invest in local suppliers, support local communities and champion local produce, while leveraging a brand’s core expertise, will in turn forge deeper relationships with consumers.

Active listening

There has never been a more important time to ‘read the room’ before pressing send on any piece of content. Shifting consumer sentiment, growing societal tensions and ever-changing government restrictions require an agile and nuanced brand communications approach. Push messaging has truly been put to bed, the age-old generic press release announcement is dead – for content to resonate it must acknowledge the cultural context, embrace the new role the brand plays in people’s lives and be ‘sticky’ enough to earn its way into conversations.

Speaking with passion

With the explosion of audio, from podcasts and Clubhouse to the revival of radio, the art of crafting beautiful engaging content has never been more important. These forums are providing individuals, and the brands they represent, the ability to speak at length about topics they know the audience are engaged – in their own words while bringing out their own personality. Relatable anecdotes and memorable soundbites will ensure spokespeople leave a lasting impression on the audiences they connect with.

To talk with us about how your brand might benefit from a comms refresh, get in touch.

If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.

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In today's competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?

Section 1: What is Public Relations?

Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.

One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company's visibility and credibility.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here's why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

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In today’s competitive business landscape, Public Relations (PR) plays a pivotal role in establishing a strong brand presence and fostering business success. Here we delve into the world of PR, shedding light on all of its guises and how, if executed well, it can have a positive impact on businesses and brands. So first up, let’s begin with the question you might often get asked by your family and friends….what is Public Relations?

Section 1: What is Public Relations?

Public Relations, often abbreviated as PR, is a strategic communication process that businesses and organisations use to build mutually beneficial relationships with their target audience. It is all about managing and shaping perceptions to maintain a positive image and reputation in the eyes of the public. PR encompasses a wide array of activities and techniques, including media outreach, content creation, and event planning.

One crucial aspect of PR is Media Relations. PR professionals work closely with journalists and media outlets to secure positive coverage for their clients. This coverage can range from news articles and interviews to press releases and features. Effective media relations can greatly enhance a company’s visibility and credibility.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here’s why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

Section 2: The Different Types of PR

PR is a multifaceted discipline, and there are various types of PR activities that businesses can engage in to achieve their goals. Here are some key types:

  1. Influencer Engagement: In the age of social media, influencers hold significant sway over their followers. PR agencies often collaborate with influencers to promote products or services, leveraging their reach and credibility to connect with a broader audience.
  2. Brand Building: Building and maintaining a strong brand image is at the core of PR. A well-crafted brand identity fosters trust and loyalty among consumers, making it a critical component of any PR strategy.
  3. Social Media Public Relations: With the rise of social media platforms, businesses must actively manage their online presence. Social media PR involves creating engaging content, responding to comments, and managing crises that may arise in the digital realm.

Section 3: The Importance of a Strong Brand

A strong brand is the cornerstone of any successful business. Here’s why brand building is vital in PR:

Positive PR: A well-established brand tends to receive more positive PR. Consumers trust and prefer brands they recognize and feel a connection with, making them more likely to engage with and purchase from that brand.

Negative PR: Conversely, a strong brand can better weather negative PR incidents. By having a solid reputation, businesses can recover more swiftly from setbacks and mitigate potential damage.

 

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