Brands That Pivot in Crisis

Mar 23, 2020 | Blog


Cirkle Team

A self-isolating #Cheers To those brands keeping their heads – take a read of our Creative Director, Chris Grabowski’s thoughts.

Corona is terrifying, in all-sorts of ways. You worry about parents, grandparents, friends, friend’s mental health, and those people who you know are properly up against it work-wise. Those in events, photographers, film production, restaurants, bars…the list goes on and on.

So, we just wanted to doff-our-cap, do a self-isolating #Cheers, to the brands that are smashing it. That despite all the distractions and self-worry, the brands that are out there ‘pivoting’ and adapting to help the wider community. In a way that feels genuine for them and not opportunist.

The likes of BrewDog, ASOS, our very own client Morrisons these are massive companies with much to lose, if they got it wrong, behaving and reacting instantly like starts-up.

It would be so easy for them to panic and risk offending people and go-on-about-their-business. They aren’t exactly short of customers at the moment.

So #Cheers to all those brand teams working remotely but still making it happen.

In case you are interested, in no particular order, here are a few of our particular faves:

BrewDog & LVMH – switch production to producing hand sanitiser

Barry’s Bootcamp – free home workout via Insta Live

Morrisons – dedicated opening hours for the most in need

SKY Sports – suspended billing on all sports

Pub & Bar – Free legal advice for companies in the hospitality sector

ASOS – supporting small businesses, sharing smaller fashion brand’s pages with their 10.2 million followers on Instagram

If you’re a brand looking for an agency partner to help you build meaningful connections with your audiences, then please get in touch.

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