Heineken has appointed Cirkle for its trade PR account.

It follows a competitive pitch involving a number of agencies and sees Cirkle added to the Heineken roster.

Ruth Kieran, CEO at Cirkle, said: “We are thrilled to join Heineken UK’s roster of agencies to deliver PR strategy in the on- and off-trade. We are enormously proud of the reputation that we have built in this area and it is testament to the team’s experience that Heineken UK has recognised Cirkle’s value as an agency partner. UK retailers and the pub and bar community have experienced an extremely testing period and we are excited to be supporting Heineken UK in helping publicans and retailers nationwide navigate these challenges.”