“If you make a superior product, people will buy it” Soichiro Honda

We couldn’t agree more, and why we are so thrilled to be appointed by Honda to support its 140-strong network of dealerships across the UK.

Out remit will drive engagement, purchase consideration and footfall into dealerships amongst Honda loyalists but will also attract a new, younger demographic who are more predisposed to buying electric cars.

As part of Honda’s ambition to electrify all of its European vehicles by 2022, we will support dealerships to create noise around the launches of the Honda e and Jazz Hybrid innovations.

Simon Branney, Honda UK Head of PR, says: “It was a very competitive pitch process and the Cirkle team demonstrated enthusiasm, passion and expertise throughout.  What we were looking for was an agency that could take the dealer PR to the next level as we continue our electrification journey – and what Cirkle proposed will do just that.  I’m really looking forward to working closely with the team.”