The power of a story first approach 

The first in a series of masterclasses from Cirkle consumer brands where we share, along with our brilliant clients, some examples of great work. This first masterclass brings together Cirkle’s Managing Director of Consumer Brands, Kate Gibson, Creative Strategy Director Rebecca Holmes, and client partner Karen Wilkinson, Managing Director UK & Ire for Akzonobel (Dulux).

In this session we discuss Dulux’s 20th Anniversary of Colour of the Year – visualising the effectiveness of stories and what it takes to make a story travel the distance across multiple channels and into unexpected places. We also explore the ways in which both agency and client have structured themselves to ensure authentic and impactful integration.

For more information or to get in touch about how we might be able to help you, please email kate.gibson@cirkle.com